JOSI AT NEW DESIGNERS

INIM was showcased as part of New Designers Selects 2025, a special curation within the annual New Designers exhibition, brought together by Louisa Pacifico, founder of Future Icons. An event that highlights some of the most innovative and promising new design brands emerging from across the UK.

Being selected for ND Selects was both an honour and an exciting opportunity to present INIM alongside a diverse mix of forward-thinking work. The event, held at the Business Design Centre in London, created an inspiring space where graduates, industry professionals, and design enthusiasts came together to share ideas, celebrate creativity, and explore the future of design.


Taking part in New Designers was a genuinely rewarding experience—offering the chance to meet fellow graduates from across the country, exchange insights, and build connections with people working across design, sustainability, retail, and beyond. The atmosphere throughout the week was full of energy, curiosity, and support.

For INIM, the exhibition was not only a platform to share the project with a wider audience, but also a moment to reflect, engage, and feel part of a larger creative community. Being part of New Designers Selects made the experience all the more meaningful, and it marked an exciting step forward in the journey for JOSI.

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