Inspired by a passion for sustainability and knowledge in product and industrial design from her studies at Central Saint Martins, Georgia Gibbs founded JOSI on the basis of creating a new kind of furniture brand. One that recognises the ever increasing need to consume differently and with greater care. The result, a furniture collection that has minimal impact yet maximum effect.
INNOVATIVE DESIGN
ENDURING QUALITY
AUTHENTIC PURPOSE
INNOVATIVE DESIGN ENDURING QUALITY AUTHENTIC PURPOSE
OUR MISSION
Over the last 60 years, unrestrained and seemingly guilt free consumption has dominated the market with careless designs, wasteful manufacture and poor quality products at the forefront and an ecological crisis as a result.
Ultimately JOSI aims to change the way we consume resources throughout the supply chain, with simple designs that reduce resources and regain efficiency.
Applying more conscious and innovative design thinking from the get go, we aim to have greater control of our impacts from sourcing to manufacture, distribution, use and end of life.
OUR VALUES
INNOVATION, forward thinking every stage of the supply chain to ensure the best future outcomes.
QUALITY, with high standards for the aesthetics, function and durability of our furniture we can improve the quality of experiences.
AUTHENTICITY, building trust and knowledge with transparency in our process and sustainable efforts.
DESIGN MODEL
Created as a guiding principle, JOSI’s design model encompasses our brand promise and efforts at every stage of our supply chain. The aim is to create conversation and change behaviours around overconsumption in both the industry and everyday life. That’s why from the get go, we want to be transparent and clearly explain our efforts to help people make better choices and live more sustainably.
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Simple form and functional use at a high quality.
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Minimal amount of materials.
Renewable, sustainable and/ or recyclable materials.
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Efficient manufacturing processes.
Minimal energy, water and waste.
Renewable, sustainable and eco friendly finish.
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Minimal carbon emissions.
Minimal packaging.
Recycled and recyclable packaging.
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Long lasting aesthetic, function and quality.
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Up-cycle, down-cycle or recycle.
